Distribution Research- Digital

Digital- Bird Box was released solely on Netflix and was watched by over forty five million Netflix accounts. The Netflix Original became an overnight success with millions of fans posting it on social media and even an entire challenge was created after the film named "the bird box challenge". The movie was marketed through various social media platforms showing trailers or movie poster pics on Snapchat, Instagram, and Twitter. The movie was a low budget film with just under 20 million going into the production of the film. Bird Box did far better than any other Netflix Original had ever done and set a new precedent for all direct digital releases to come.