Target Audience- The Last Exorcism

The Last Exorcism-  This movie is fairly new compared to The Blair Witch Project as The Last Exorcism was released in 2010 but was far less successful. With that The Last Exorcism still had a similar target audience compared to our film. With a large majority of the viewers being teenagers to early twenties (millennials). The niche target audience who enjoy different horror/thriller films would also be our main audience focus. The movie was marketed through a series of trailers with two taking place and they really made the viewer squirm in their seat while watching, leaving the viewer in major suspense and wondered how scary the film must be.